If you are looking for a smooth and refined tequila experience, you might want to check out the new and exclusive ‘store-in-store’ concept by Proximo Spirits, featuring Maestro Dobel® Tequila, the world’s first cristalino tequila. The ‘Smoothness Mastered’ campaign, which runs from July to September 2023, showcases the premium quality and craftsmanship of Maestro Dobel® Tequila, as well as its innovative and modern style. Maestro Dobel®, the ‘Official Tequila of the PGA TOUR and PGA TOUR Champions’. The ‘store-in-store’ is located in John F Kennedy International Airport, Terminal 4, and offers travelers a chance to discover and sample the different expressions of Maestro Dobel® Tequila, such as Diamante, Humito, Añejo and 50. Each expression has its own unique flavor profile and smoothness, achieved through a meticulous distillation and filtration process. The ‘store-in-store’ also features interactive displays, educational videos, and a personalized engraving service for travelers who want to purchase a bottle of Maestro Dobel® Tequila as a souvenir or a gift. The ‘Smoothness Mastered’ campaign is part of Proximo Spirits’ strategy to expand the global presence and awareness of Maestro Dobel® Tequila, which is already the number one ultra-premium tequila in Mexico. By creating a memorable and engaging experience for travelers, Proximo Spirits hopes to introduce more consumers to the luxury and smoothness of Maestro Dobel® Tequila.
